This is the part wherein you put into action everything you have designed during brand planning. Different systems must be employed for every phase involved in the overall business and brand development. It must properly outline what steps you and your employees must take during certain circumstances. Bear in mind that a holistic and integrated system is key in creating a strong brand.
Review and Management
Every brand must continually undergo a review process. Since consumers' needs and demands change, so must your brand's marketing approach. Here are aspects of the brand review and management procedures that you must take into account:
• Product benefits and features
• Market competition
• Changing customer needs and demands
• Marketing methods used
Continued evaluation of these factors in relation to your brand's marketing strategies will help produce a more efficient and cohesive marketing efforts. You will have brand managers to look into the welfare of the brand and what methods are to be executed to enhance its market performance. However, internal branding is still of importance since they are the ones that are responsible for delivering these products or services.
So, it is therefore important that they are aware about the business brand's objectives as well.