Secrets of successful magazine publishing enterprise (part 1 of 2)

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Magazine publishing is a booming industry. Left and right you will see magazines that are being sold in groceries and in bookstores. Be it tabloid, fashion magazines or niche publications, nobody can deny the fact that magazines are on the rise nowadays. In fact, there is a magazine for almost all subject areas, science, arts, sports. There are even magazines that cater to people who collect coins or dolls or antiques, a market that one would think will not have many readers. But surprisingly these niche magazines are raking profits. This is perhaps because their target market is really small, therefore, easier to reach and market to.

Niche magazines are also closer to their readers, hence, they can ask them what articles they want featured. The community is really small so in  a way, everybody knows everybody.

But the success of a magazine does not only depend on the marketing alone. In order to survive in this cutthroat world of magazine publishing, you need great content, great writers and great layout. Here is a rundown of these three and how they affect a magazine selling point.

1. Content

This is the number one item that you need to take care of when creating a magazine. Without great articles to read, why would your writers want to buy your magazines. Remember that they have to pay for the mags so you have to make sure that the magazine is well worth the expense. To ensure good content, you have to think of storylines that are interesting for the readers. You can do this research by asking the readers themselves what they want to read. Post comment and suggestion boxes in the magazine as well as in areas where you feel your target market goes. Ask for their opinion. You will be surprised at the ideas that they will give you.